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Nokia has announced that shipments for its next Windows Phone 7 based Lumia 710 have started.

The Nokia Lumia 710 is the second and cheaper WP7 Mango smartphone from the Finnish phone maker after its flagship Lumia 800 hit shelves a couple of weeks ago.

The handset initially arrived in the Taiwanese market on Friday, with the following days to follow the device as it hits the shores of Singapore, Hong Kong, India and Russia, and a global release that will start in the upcoming weeks.

Nokia Lumia 710 is likely to come with a price tag worth €270 (exclusive of local taxes and subsidies) and black and white flavors for the front cover.

Back cover customization has been a Nokia tradition for several of its handsets and the Lumia 710 is not an exemption, with five unique colors available (sold separately) for its easily interchangeable back covers.

The Nokia Lumia 710 touts a more vernal appearance and cheaper price than its Lumia 800 sibling, which comes with a relatively elegant non-painted unibody.